| The first step is to choose the
type of Direct Response Production that is right
for your offering. We will review your product and
target audience and determine the length, production
value and budget that would suit your product. After
the first meeting or conference, you would know
WHY MAKE AN INFOMERCIAL?
Infomercial advertising is not the same as
Brand Advertising. The most enticing reason to produce
an infomercial is what distinguishes the two forms:
infomercials solicit a direct and immediate response
for your product, but there is another reason to
consider
infomercials.
PRODUCTION COST:
Brand advertising on TV is expensive in comparison
to Infomercial advertising. Aside from that, the
two forms offer two completely different market
impacts. Short Form advertising impacts the “long
lasting” impression of your brand on the market.
Infomercials go straight for that immediate sale
and are typically forgotten within a week.
SHOPPING WITHOUT GUILT:
Direct-Response Television lets consumers shop without
having to confront a salesperson. Buying from the
tube eliminates any pressure on the consumer.
TIME:
Regardless of the product, convenience is always
a strong sales motivator. Nothing is more convenient
than picking up the telephone to place an order.
IMPACT:
An audio-visual sales presentation is both compelling
and convincing. Since department stores sales people
are often unfamiliar with the uses, operation, and
versatility of all their products, retail outlets
consistently fail to get consumers excited about
a product. Conversely, a simple product demonstration
presented via an infomercial can convey product
knowledge, attract interest, and produce an immediate
decision to buy.
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