There are many overwhelming reasons
to produce a Direct-Response Infomercial.
The first step is to choose the type of Direct
Response Production that
is right for your offering. We will review your
product and target audience and determine the
length, production value and budget that would suit
your product. After the first meeting or conference,
you would know
WHY MAKE AN INFOMERCIAL?
Infomercial advertising is not the same as Brand
Advertising. The most enticing
reason to produce an infomercial is
what distinguishes the two forms: Infomercials solicit
a direct and immediate response for your product,
but there is another reason to consider
Brand advertising on TV is expensive in comparison
to Infomercial advertising. Aside from that, the two
forms offer two completely different market impacts.
Short Form advertising impacts the “long lasting”
impression of your brand on the market. Infomercials
go straight for that immediate sale and are
typically forgotten within a week.
SHOPPING WITHOUT GUILT:
Direct-Response Television lets
consumers shop without having to confront a
salesperson. Buying from the tube eliminates any
pressure on the consumer.
Regardless of the product, convenience is always a
strong sales motivator. Nothing is more convenient
than picking up the telephone to place an order.
An audio-visual sales presentation is both
compelling and convincing. Since department stores
sales people are often unfamiliar with the uses,
operation, and versatility of all their products,
retail outlets consistently fail to get consumers
excited about a product. Conversely, a simple
product demonstration presented via an infomercial
can convey product knowledge, attract interest, and
produce an immediate decision to buy.
Call us and see how we