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The following is a list of questions
that frequently come up with first-time
inquiries. Brief answers are given for each
question along with a pointer to one or more
relevant pages in our website. If you do not find answers to a
particular question, please feel free to call
us at our Toll Free number 800.507.0159 or
email us at
info@spotonmediatv.com.
Isn't TV just for major national brands?
Major names were not always major, but they used
Television Advertising to get to the top. Start up
businesses may not have the capital to do national
advertising basis, but they can start brand
awareness and generating response on a regional
level and grow from there.
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What does it cost to advertise on TV?
This depends on whether you choose to advertise
locally or on a national level. The rate per spot on
Cable TV on a local market can range from $15 to
$500. Broadcast Networks (CBS, WB, NBC) can start as
low as $1,500 per overnight spots and up from there.
A test campaign will give you a very good idea of
whether TV works for you. Assuming it's successful,
you can then expand your campaign out to other
regions or nationally. Remember this rule of thumb:
every $1 spent on TV advertising generates over
$2.30 in return.
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What should I spend on production?
Airtime is the budget priority, since no matter how
incredible your commercial looks, it won't have much
impact if no one sees it. As a rule of thumb,
prepare to spend 10% - 20% of your airtime budget,
possibly more if you want to run the campaign again
next year. Major brands invest more in 'production
values', notably using film stock rather than video.
View our
commercial production
page for more details.
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How can I handle the response? Do you
also set up Call Centers?
We do not, however, we can refer you to affiliate
companies who do and have had a great track record.
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Why should we buy TV through an Ad
Agency?
Networks across the nation may be difficult to get
in touch with and keep a track of. With an Ad
Agency,
you deal with one person as opposed to three or
sometimes 10 different networks. In addition, it
makes sense
to deal with a recognized agency with the necessary
buying skills and industry track record. For
instance,
Spot On Media can negotiate the best discounts, day
parts and ratings on your behalf, then monitor
the delivery. It is our long term interest to make
your campaign a success, so you will continue to
book through us.
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What are Red Rates?
Beware of certain companies that sell airtime
through automated systems. This means that they are
most likely selling you Red Rates, which means the
highest possible rate a network could ever charge.
For instance, you may buy a spot on MTV in Burbank,
CA for $55 dollars, even though the daily network
rate for that same exact MTV spot is $22. Spot On
Media does not use an automated system to set
up an airtime schedules. We believe in human
interaction and getting the best possible deals for
our clients.
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What are book-end spots?
Book-end spots are 15-second spots which appear at
the beginning and end of each commercial break,
as opposed to a 30 second spot which only appears
once.
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Do
all networks offer book-end spots?
Not all,
but the majority of networks do.
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Does Spot On Media charge an airtime set
up fee?
No set up fees.
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Do I need to pay you up front?
Once you have approved the airtime setup for your
commercial, we require payment
at least 1 week before the launch of your Television
Campaign.
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Can I get a discount on production if I
buy airtime through you?
Yes, we offer a 10% discount on all production
budgets with a commitment of
3 months of airtime buy.
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Do you take credit cards?
Yes. We take Visa, Mastercard, Discover and AMEX.
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How quickly can I get on the air?
Generally
within 7-15 business days.
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Do you
work with Cable TV, satellite, TV and Broadcast
networks?
Yes. If it is
considered TV, we can get you on it. We also offer
media placement on gas station units,
podcast and online.
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What industries do you
specialize in?
We
specialize in all industry sectors. We have trained
and dedicated account executives who specialize
in specific industries in which they have extensive
knowledge and experience. Our firm works with over 2,500 clients a
year, giving us a vast amount of experience in
different business sectors.
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What are your hours of operation?
We
are available Monday through Friday 6 AM to 6 PM
PST and Saturday 9 AM to 2 PM
PST.
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How can I contact Spot On Media?
We prefer that
you contact us at
info@spotonmediatv.com. You can also reach us by
phone at (800.507.0159)
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How can I make money
with Spot On Media?
We're glad you
asked! Spot On Media has a referral program which
makes it
easy for you to make money by promoting our services
to friends and colleagues.
Contact Spot On
Media and
request more information.
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