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TELEVISION ADVERTISING TRIVIA |
TV Advertising Trivia!
- The first Television Commercial was
broadcast in the United States at 2:30pm on July
1, 1941.
The cost for the 20-second TV spot was $9 and it
aired in New York City during a baseball game
between the Dodgers and Philadelphia.
- When buying Television Airtime, it is
crucial to understand that it is more effective
to reach
fewer people more often, than everyone in the
nation only once!
- Humor is been found to be the most powerful
tool for Brand Advertisers.
- Commercials are shown during shows rather
than before or after, to capitalize on the
suspense-generated
emotions. This retains a level of urgency while
the human eye processes new visuals.
- A 30-minute block on Television includes 22
minutes of programming, 6 minutes of National
Television
Advertisement and 2 minutes of Local Television
Advertisement.
- In a time span of 10 hours of TV
programming, 3 hours will be used for
Advertising.
- Academy-Award Winner Ridley Scott directed a
TV spot for Apple in 1984.
- Since the 1970s, commercial for Tobacco
companies have been banned.
- In Europe, the name of the Ad Agency appears
either at the beginning or at the end of the
spot.
- In Germany, public Television Stations can
only air commercials between 5pm and 8pm (With
Sundays
and Holidays excepted).
- With the introduction of Recording Devices
such as TiVo which allow users to skip
commercials,
many believe in the coming up extinction of TV
spots. Speculation points toward Product
Placement
advertising in TV shows as an alternative.
- A successful Product Marketing Campaign is
based on a principle referred to as the "FOUR
P'S" (Product,
Price, Place, Promotion).
- In addition to the Product Marketing
Campaign's four Ps, a successful Service
Marketing Campaign needs
three more Ps to thrive. People, Process,
Physical Evidence.
- There are 6 types of Television
Advertisements: Political, Product Placement,
Promotional, Sponsorship,
Infomercials, the Commercial Doughnut. The
Doughnut is a commercial template which does not
depict
specific products or services. Start up
companies generally buy these cheap doughnuts
and lay
their company information over it.
The disadvantage with Doughnuts is that more
than one company (sometimes hundreds) will have
the
same commercial template and it diminishes a
company's individuality.
- The biggest American Broadcast Networks are
ABC, NBC and CBS.
- Univision, a Spanish-Language Network, is
the fifth largest TV network behind CBS, ABC,
NBC and Fox.
- Cable TV offers 30 second spots for as low
as $2 running between Midnight and 6am.
- Michael Jordan's Nike and Brand Jordan Shoes
are the best selling basketball shoes of all
time. In 2008,
40 of the 50 selling basketball shoes were
Jordan or Jordan Brand shoes. When Michael
Jordan was
deciding which product to endorse, Adidas
refused to pay his asking price.
Trivia powered by
www.wikipedia.com
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