| |
Spot On Media NEWS! |
Top 10 Advertisers in each
Industry
Media Chart illustrates U.S. Measured
Advertising Spending for the Top 10 in the most
prevalent categories
including Automakers, Credit Card issuers,
Retailers, Personal Care Brands, Wireless
Providers and
Restaurant Chains.
|
TOP
10 -
AUTOMAKERS |
|
TOP
10 -
CREDIT CARD ISSUERS |
|
RANK |
BRAND |
$ MILLIONS
(2006) |
RANK |
BRAND |
$ MILLIONS
(2006) |
| 1 |
General Motors Corp. |
$2,208.4 |
1 |
American Express |
$502.1 |
| 2 |
Ford
Motor Co. |
1,700.7 |
2 |
JP
Morgan Chase |
196.1 |
| 3 |
Toyota
Motor Corp. |
1,202.6 |
3 |
Bank
of America |
16.5 |
| 4 |
Daimler Chrysler |
1,425.6 |
4 |
Citigroup |
201.2 |
| 5 |
Honda
Motor Co. |
878.0 |
5 |
Capital One |
211.3 |
| 6 |
Nissan
Motor Co. |
943.0 |
6 |
Discover |
140.7 |
| 7 |
Hyundai Motor Co. |
550.1 |
7 |
U.S.
Bancorp |
0.1 |
| 8 |
Volkswagen |
301.9 |
8 |
HSBC |
2.9 |
| 9 |
BMW |
134.6 |
9 |
Wells
Fargo |
0.0 |
| 10 |
Kia
Motors Corp. |
185.5 |
10 |
USAA |
0.0 |
| TOTAL
TOP 10 |
9,530.4 |
TOTAL TOP 10 |
1,270.8 |
|
|
|
|
|
TOP
10 -
RETAILERS BY AD
SPENDING |
TOP
10 -
PERSONAL-CARE BRANDS |
|
RANK |
BRAND |
$ MILLIONS
(2006) |
RANK |
BRAND |
$ MILLIONS
(2006) |
| 1 |
Macy's |
$1089.0 |
1 |
Olay
(Procter & Gamble) |
$357.7 |
| 2 |
Sears
Holdings Corp. |
793.4 |
2 |
L'Oreal (L'Oreal) |
312.0 |
| 3 |
Target
Corp. |
671.0 |
3 |
Crest
(P&G) |
234.5 |
| 4 |
Home
Depot |
542.3 |
4 |
Gillette (P&G) |
211.2 |
| 5 |
Wal-Mart Stores |
536.3 |
5 |
Pantene (P&G) |
207.1 |
| 6 |
J.C.
Penny Co. |
464.9 |
6 |
Dove
(Unilever) |
176.0 |
| 7 |
Lowe's
Cos. |
461.2 |
7 |
Neutrogena (Johnson & Johnson) |
152.0 |
| 8 |
Kohl's
Corp. |
435.8 |
8 |
Garnier / Fructis (L'Oreal) |
142.2 |
| 9 |
Gap
Inc. |
406.2 |
9 |
Aveeno
(J&J) |
121.7 |
| 10 |
Best
Buy Co. |
380.5 |
10 |
Maybelline (L'Oreal) |
121.6 |
| TOTAL
TOP 10 |
5,780.5 |
TOTAL TOP 10 |
2,036.2 |
|
|
|
|
|
TOP
10 - WIRELESS PROVIDERS |
TOP
10 -
RESTAURANT CHAINS |
|
RANK |
BRAND |
$ MILLIONS
(2006) |
RANK |
BRAND |
$ MILLIONS
(2006) |
| 1 |
Cingular Wireless (now ATT) |
$1,265.5 |
1 |
McDonald's |
$776.4 |
| 2 |
Verizon Wireless |
1,591.5 |
2 |
Burger
King |
285.2 |
| 3 |
Sprint
Nextel Corp. |
1,154.5 |
3 |
Wendy's |
360.4 |
| 4 |
T-Mobile USA |
594.8 |
4 |
Subway
(Doctor's Associates) |
361.4 |
| 5 |
Alltel
Corp. |
154.8 |
5 |
Starbucks |
38.4 |
| 6 |
Tracfone |
31.1 |
6 |
Taco
Bell (Yum Brands) |
260.2 |
| 7 |
U.S.
Cellular |
75.4 |
7 |
KFC
(Yum Brands) |
251.4 |
| 8 |
Virgin
Mobile USA |
15.6 |
8 |
Pizza
Hut (Yum Brands) |
206.4 |
| 9 |
Leap
Wireless International |
25.2 |
9 |
Dunkin' Donuts |
107.9 |
| 10 |
Dobson
Communications |
0.1 |
10 |
Applebee's |
174.2 |
| TOTAL
TOP 10 |
4,908.5 |
TOTAL TOP 10 |
2,822.0 |
Back to
Commercial Production, Media News!
|
|
|
|
