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Spot On Media NEWS! |
U.S. Advertising Spending by
Category
In 2006, the total spending was 150 Billion
Dollars. The Automotive industry came in as the
top spending in
Advertising
all media. Retail came in as a close second and
may soon take the number one spot. Dollars in
Millions.
|
CATEGORY |
TOTAL MEDIA |
MAGAZINE |
NEWSPAPER |
OUTDOOR |
TV |
CABLE TV |
RADIO |
DIGITAL |
| 1. Automotive |
$19,799.0 |
$2,174.7 |
$5,024.25 |
$343.08 |
$8,637.0 |
$1,348.0 |
$1,543.8 |
$727.2 |
| 2. Retail |
$19,114.0 |
$2,097.9 |
$6,763.2 |
$387.4 |
$5,420.0 |
$1,039.7 |
$2,148.4 |
$1,257.5 |
| 3. Telecom & Internet |
$10,950.2 |
$898.7 |
$2,172.6 |
$278.4 |
$4,061.7 |
$1,269.7 |
$774.6 |
$1,494.7 |
| 4. Medicine |
$9,192.9 |
$2,786.5 |
$279.5 |
$22.7 |
$4,038.7 |
$1,382 |
$304.1 |
$379.3 |
| 5. General Services |
$8,702.0 |
$1,033.6 |
$2,270.8 |
$583.5 |
$2,302.9 |
$454.2 |
$1,319.5 |
$737.7 |
| 6. Financial Services |
$8,689.0 |
$1,188.9 |
$1,891.3 |
$245.2 |
$2,224.3 |
$932.3 |
$725.0 |
$1481.9 |
| 7. Food & Beverages |
$7,225.0 |
$1,997.2 |
$50.3 |
$76.5 |
$3,190.2 |
$1,450.8 |
$326.3 |
$133.7 |
| 8. Personal Care |
$5,732.0 |
$2,387.6 |
$29.4 |
$13.5 |
$2,345.4 |
$796.7 |
$539 |
$105.5 |
| 9. Airlines, Travel |
$5,415.6 |
$1,484.1 |
$1,412.9 |
$331.9 |
$876.1 |
$515.4 |
$342.9 |
$452.2 |
| 10. Movie, Video, Music |
$5,379.9 |
$317.0 |
$1,028.3 |
$91.8 |
$2,447.1 |
$1,047.4 |
$258.7 |
$189.7 |
| 11. Restaurants |
$5,291.5 |
$134.9 |
$183.9 |
$240.2 |
$3,339.2 |
$810.6 |
$534.2 |
$48.5 |
| 12. Media |
$5,050.5 |
$1,744.1 |
$1,269.0 |
$246.5 |
$266.2 |
$67.2 |
$741.1 |
$716.4 |
| 13. Politics, Religion |
$3510.6 |
$386.5 |
$530.1 |
$148.9 |
$1585.9 |
$238.6 |
$465.0 |
$155.6 |
| 14. Insurance |
$3446.2 |
$277.6 |
$385.9 |
$113.3 |
$1499.7 |
$635.0 |
$383.6 |
$151.2 |
| 15. Real Estate |
$3,132.3 |
$380.8 |
$1,894.1 |
$258.2 |
$251.9 |
$77.2 |
$138.4 |
$131.7 |
| 16. Apparel |
$2,911.7 |
$2,186.3 |
$59.6 |
$28.7 |
$353.4 |
$223.4 |
$20.8 |
$39.4 |
| 17. Computers |
$2,509.8 |
$1,165.9 |
$226.4 |
$49.2 |
$381.7 |
$167.7 |
$62.8 |
$456.0 |
| 18.Furnish., Appliances |
$2,213.6 |
$1,069.7 |
$114.1 |
$17.0 |
$551.6 |
$307.8 |
$68.8 |
$84.6 |
| 19. Beers, Other Liquor |
$2,099.9 |
$520.2 |
$54.2 |
$163.9 |
$734.4 |
$340.5 |
$225.7 |
$61.0 |
| 20. Education |
$1,942.4 |
$382.3 |
$342.4 |
$74.6 |
$544.8 |
$166.9 |
$157.7 |
$273.7 |
| 21. Home Supplies |
$1,938.0 |
$367.8 |
$5.8 |
$2.6 |
$978.5 |
$525.9 |
$27.6 |
$29.8 |
| 22. Toys and Games |
$1,253.4 |
$179.6 |
$7.5 |
$3.3 |
$286.9 |
$607.9 |
$8.3 |
$159.9 |
| 23. Hardware |
$1,028.3 |
$519.5 |
$103.8 |
$8.6 |
$169.1 |
$168.8 |
$32.2 |
$26.3 |
| 24. Sporting Goods |
$562.3 |
$376.1 |
$28.2 |
$5.0 |
$86.0 |
$48.1 |
$5.5 |
$13.5 |
| 25. Gas and Oil |
$524.0 |
$112.1 |
$70.1 |
$34.5 |
$149.2 |
$73.6 |
$72.9 |
$11.8 |
| 26. Pet Food, Pet Care |
$490.1 |
$151.5 |
$3.2 |
$0.1 |
$209.4 |
$98.1 |
$6.6 |
$21.3 |
| 27. Office Equipment |
$334.2 |
$145.1 |
$25.1 |
$2.2 |
$94.1 |
$36.4 |
$20.9 |
$10.4 |
| 28. Shipping, Freight |
$326.8 |
$66.0 |
$14.2 |
$3.2 |
$147.0 |
$41.7 |
$43.4 |
$11.2 |
| 29. Tobacco |
$155.6 |
$109.9 |
$1.6 |
$0.5 |
$31.2 |
$5.7 |
$0.5 |
$6.2 |
| 30. Direct Response |
$6,461.6 |
$2,486.2 |
$493.7 |
$1.9 |
$1,154.0 |
$2121.1 |
$69.8 |
$135.0 |
| 31. Miscellaneous |
$4,306.4 |
$1,896.6 |
$1,285.2 |
$54.2 |
$356.3 |
$275.2 |
$171.9 |
$266.9 |
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TOTAL |
149688.7 |
31024.6 |
28020.8 |
3831.2 |
48713.9 |
17273.5 |
11054.8 |
9769.9 |
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