After seeing our commercial production work, Far Sighted Films contacted Spot On Media to discuss a very special production
project collaboration.

With a great eye for detail and an extensive background in motion graphic animation, with works on such giants as The Lord of the Rings and Iron Man, Mike was the perfect fit to direct the TV spot.

The TV spot was a 60-second Coca Cola Ad entitled
"Share the Magic," in which a 2-dimensional pin up girl steps out
of an old school poster and gives a Coke to one of the cafe's
thirsty patrons.

"No Parking" signs were posted and part of 7th Street in Downtown was completely blocked off for the shoot. With a crew of nearly 40, three large trucks, the production process went more smoothly
than anyone had expected.

The commercial was shot on a 35mm camera from Clairmont
Cameras and equipment

In anticipation of the final production due next month, here is the animatics / storyboard to kick-start your taste-buds:

http://youtube.com/watch?v=UqOSgKiiBfA

Director: Mike Murphy
Writer: Sean Sullivan
DP: Luke Duvall and Jon Peter


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