UPFRONT: Buy early
(usually May) to
guarantee audience and
price for Fall Lineup.
SCATTER: Quarterly
Purchases; Advertiser
purchases "known"
programming.
OPPORTUNISTIC: Unsold
inventory picked up at
"fire sale" prices.
SPOT BUYS MADE
THROUGH INTERMEDIARIES:
AD AGENCY
Medium to Large
companies such as
McDonalds buy most of
their Television Airtime
through
Ad Agencies such as
Spot On Media or
Reps. This allows them
to save time and rely on
the expertise of
professionals
in the marketing
industry for TV Ad
placement.
